Free & Clear Difference

Performance

Free & Clear has treated over 500,000 people for tobacco dependence since 2004.

Using the Responder Method for measuring and reporting outcomes, Free & Clear has shown one-year quit rates of 43 percent.  Free & Clear’s quit rate is 8 times better than those using the “cold-turkey” method. It is also more than triple the standard of 13 percent set by the U.S. Public Health Service. Our clinical and scientific roots are evident in the rigor of our evaluation methods.

• Free & Clear metrics are reported using the Responder Method (those who respond to an end of program survey to determine their quit status).
• Last tobacco use is measured at six months post-enrollment.
• Participants are considered successfully quit only if they have not used any form of tobacco in the last 30 days.

Measuring outcomes at six months is widely used in the industry and in scientific studies, and has several advantages to other measures of outcomes.

• Most relapse occurs within 30 days after someone quits and less relapse occurs after six months. Thus, by six months, outcomes are by and large stable and approximate one-year results.
• For the past decade or so, it has become harder to reach participants for follow-up surveys. Shorter follow-up periods allow for better reach and participation rates at follow-up surveys. With better reach, survey results are more valid and more easily generalized to the entire surveyed population.
• The availability of earlier results allows Free & Clear to make faster decisions about program effectiveness and quality improvement opportunities.