Terry Bush, Research Scientist, Clinical Behavioral Sciences:   Reading the results of the study, “‘Real-World’ Effectiveness of Reactive Telephone Counseling for Smoking Cessation: A Randomized Controlled Trial,” one might mistakenly assume that the study showed that quit lines may not be cost effective.  However, the authors conclude that offering proactive calls (i.e. more counseling) may, as numerous studies have shown, prove to be the most cost-effective method for helping people q... [More]