Nari Benson, Recruitment Manager, Marketing
On August 3, the New York Times posted a story in which Katherine Dozier, 24, said she started smoking regularly about a year ago, when a Hollywood club passed out Camel No. 9 menthols as a promotion. She was struck by the 'cute' black-and-turquoise box with a pink camel.
Ever since Susan G Komen started the pink ribbon campaign for breast cancer awareness it seems that marketers have realized all you need to do is make something pink ...
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