Ken Wassum, Senior Product Manager   We have become somewhat numb to the fact that 440,000 Americans a year die from a preventable cause – cigarette smoking. That’s 1,200 deaths per day. Use whatever analogy you want -- 48 Amtrak accidents per day where 25 die, 3 fully load... [More]

Ken Wassum, Senior Product Manager:   In 1994 the tobacco industry stated, “…neither cigarette smoking nor the nicotine delivered in cigarettes is addictive.” In order to confuse the issue of the dangers to health from cigarette smoking, they planned to “..defe... [More]

Ken Wassum, Senior Product Manager:   Is that person over at the corner table at your favorite smoke-free restaurant smoking? Maybe yes…maybe no. A new product on the market is the electronic cigarette. Here’s how they work. Each unit has a cartridge containing nicot... [More]

Ken Wassum, Senior Product Manager:   If you think about it, pregnant smokers have twice the incentive to quit that the rest of us have – their health and the health of their unborn baby. There are few things as powerful as a mother’s love for her child. So it may not be a ... [More]

Ken Wassum, Senior Product Manager:   The announcement by Bill Gates and Michael Bloomberg that they are committing $500 million to worldwide stop smoking efforts is to be applauded. The World Health Organization cites the toll in lives lost in the 20th century to be around 100 million... [More]

Ken Wassum, Senior Product Manager:   Tobacco use kills 5.4 million people a year throughout the world, with over 100 million deaths in the 20th century. Based on this trend it is projected that tobacco will kill close to one billion worldwide in the 21st century (WHO). In the Uni... [More]

Ken Wassum, Senior Product Manager:   In the United States we have a group of individuals who are trained experts at saving lives.  These experts treat the leading cause of preventable death in the United States, one that results in ten times the annual deaths from all the illegal... [More]