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Cancer & Lifestyle: How Employers Can Help Fight Cancer through the Promotion of Healthy Behaviors

 

Epidemiological studies have shown that 75 to 85 percent of all cancers are caused by environmental exposures, and of those, lifestyle-related factors are the most important and preventable. Tobacco use, poor nutrition, physical inactivity and alcohol consumption, common vices of the modern Western lifestyle, have infiltrated global culture and significantly contributed to the worldwide prevalence of cancer.

According to the World Health Organization, more than 12 million people worldwide were diagnosed with cancer in 2008, killing more people than AIDS, malaria, and tuberculosis combined. Stateside, the statistics are also discouraging: a staggering 1 out of 4 U.S. deaths can be attributed to cancer each year. We pay for it financially with enormous medical and productivity costs and emotionally as we watch loved ones struggle with living with the disease and dying from it. The good news is that over half of cancers are preventable – and employers can play a bigger role in helping to fight cancer than they may realize.

This white paper, derived from a presentation given by the American Cancer Society's Thomas J. Glynn, PhD, discusses the modern lifestyle and its relationship to cancer, as well as the practical strategies that individuals and employers can use to adopt and promote healthier behaviors.

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Featured Webinars

Cancer & Lifestyle: How Employers Can Help Fight Cancer through the Promotion of Healthy Behaviors

Epidemiological studies have shown that 75 to 85 percent of all cancers are caused by environmental exposures, and of those, lifestyle-related factors are the most important and preventable. The American Cancer Society's Thomas J. Glynn, PhD, discusses the modern lifestyle and its relationship to cancer, as well as the practical strategies that individuals and employers can use to adopt and promote healthier behaviors. Register & watch now

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Obesity: the New Tobacco

For decades, tobacco has been known as the number one cause of preventable death and disease. Now, obesity is becoming an equal, if not greater, contributor to the burden of morbidity and mortality. In this webinar, Free & Clear’s Tim McAfee and Jennifer Lovejoy discuss the parallels of these two epidemics, the potential crossovers in prevention tactics, and the ways that subsidized, comprehensive programs can help address the issue at the heart of both epidemics. Register & watch now

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Featured White Paper

Premium Differentials and Surcharges Brief

Many of Free & Clear's clients have found that implementing premium differentials and surcharges is a powerful tobacco cessation strategy. The following brief illustrates best practices for launching a premium-based initiative that has intuitive appeal, sends a positive and decisive message about the importance of quitting tobacco use, is an excellent vehicle for financing a tobacco cessation program, and is a long-term solution that provides measurable outcomes. Register to download (PDF)

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Latest Web Article

Free & Clear's Freedom from Tobacco Flash Mob Video

On July 1, 2010, Free & Clear employees hit the streets of Seattle in a spontaneous outburst of celebration – flash mob style. The perfect way to celebrate Independence Day and to wrap up our month-long “Celebrate Freedom from Tobacco” Campaign” on Facebook and Twitter, the flash mob was organized to give Free & Clear employees an opportunity to celebrate the freedom they help others achieve, as well as to spread awareness of the state quitlines that we help operate on a daily basis. View full web article (link)

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